Our Mission
Produce clean data, clear processes, and reliable automation for business teams everywhere.
About Us
Our founder
Tony Brown is a Workflow Automation and AI Consultant, and the founder of Phicient.com, a consultancy helping lean teams systemise, streamline, and scale with smart automation and AI.
With 10+ years leading operations in his own ventures and 5 years in SaaS Customer Success, Tony blends technical expertise with deep real-world operations insight. His career spans senior leadership in local government, and 30+ years in high-stakes event production, where precision, process, and performance are non-negotiable.
Today, Tony helps businesses document what matters, fix what’s broken, to get them AI Ready and fit for the future.
Tony is also the author of "Standard Procedure - Business Owners' Guide to Creating a Systemized Business," a testament to his expertise in streamlining operations for efficiency and productivity.
His unique blend of technical skills, problem-solving abilities, and creative thinking makes him a dynamic leader in the business process automation and AI field.
We partner with you to make your business AI-ready
by fixing the foundations, clean data, clear processes, and dependable automations.
We don't just advise, we implement change.
From assessing and cleaning data, mapping and documentation,
to automation and integration.
We Make Work Flow - Everywhere
Where it all started.......
In his book, Standard Procedure, Business Systems Strategist Tony Brown talks straight about why you should systemise your business and gives you a step by step process of how to do it.
Where We Are Right Now...
Building on the original Standard Procedure, this edition takes you beyond documentation and delegation into measurable, automated, and data-driven operations. Through clear frameworks, relatable stories, and simple metrics, it shows how to clean your data, systemise your processes, and layer AI into your workflows with confidence. It’s not theory or hype, it’s a roadmap for turning chaos into clarity, and readiness into results.
From chaos to clarity, ideas to implementation.
Get started on your transformation journey today!